Hutchinson Study of
High School Smoking.

PDF BROCHURES
SAMPLE 1
SAMPLE 2

MATCHBREAKER
smoking cessation
intervention (telephone counseling) designed for students who choose
to stop smoking.

logo concept within the format of a matchbook,the match symbolizes the downward spiral of addiction...the telephone
intervention breaks the match
resulting in reversal (upward spiral, addiction free)

Complete branding package includes: posters, brochures,
website graphics, cartoons, comic
strips
, Matrix parody, etc...

Motivational research
9/2002

Media
mixed, digital

Client
Fred Hutchinson
Cancer Research Center
Seattle, WA